Mt. Rainier and Lenticular Clouds - Dec. 2008 copyright: JMM

June 21, 2007


One of our clients dropped off a Good Housekeeping magazine from April, 1964, so that my boss could read the article about how Jackie-O was coping with life 5 months after Jack was killed. However, what is causing great mirth in my office, are the ads. I'm really not sure which is scarier - that this client actually still has a magazine from 1964, leading me to wonder what her house must look like (think "the Collier Brothers"), or the way life was 5 months before I was born. I think if you click on the ads, they will get bigger.

And so I bring you Volume I of ads from 1964:

Dream puff panties. There's something kind of sick about how this ad reads, "Sweet as sugar candy, that's new candy-stripe Dream Puff Panties." I mean are they edible or what? And again with the kiddie porn drawing. Oh, then check out the ad below it for Empire Baby Pants! These are the styles they come in: Bloomer, Snap-On and Rhumba. Rhumba. What the fuck is that? Baby pants for a dancing baby? Did my mother make me wear rhumba style baby pants? I'm not at all comfortable with the level of kiddie porn in this next one. I can't quite tell but it looks like the woman is a bride? Or a lady wearing a frilly nightie? Imagine her husband's shock when she strips down to reveal this stunning and attractive girdle. I'm not sure he'll be able to get it up ever again. Oh and dig the tag line, "Perma-life knows what it means to be a woman."
Do they now?! Apparently they have "a patented Magic Oval Panty that keeps a Perma-life panty from riding up, from binding, from yanking down....from doing all the things you wish a panty wouldn't.' Those naughty, naughty panties. I can't tell you how many times I day my panties suddenly, out of nowhere, just yank down. It's really quite annoying. Eat your heart out, Victoria's Secret....oh honey, peel me a grape. Come hither my little pomegranate and allow me to serenade you.
"What you feel in a Warner's isn't the girdle". Eegads. That's just wrong.
Here's the description. "Decorative and dangerous. The double derriere panel and unique Warners construction supply that makes any woman feel dangerous."

I'm keeping my bouffant stiff and erect AND destroying the ozone layer at the same time! How efficient am I?! "And it never leaves that stiff and sticky look." Too....many....jokes.....

Can you imagine having to sit under one of these every morning in order to dry your hair before work? And look, she's on the telephone as well. WOW! It's even got a quiet, lightweight, portable motor that you can strap to your waist. And let's not forget the smart, white case for storage and travel! Could you imagine taking one of these portable hair dryers in your checked luggage on a plane in 2007? The Dept. of Homeland Security would probably keep the flight from leaving and evacuate the plane, then they'd have one of those robotic bomb thingies maneuver up to it and blow it up on the tarmac. And I can't tell, does the giant clock radio come with it too?

"Just what has gelatine to do with beauty?" I'll bite, what does gelatin have to do with beauty? Apparently unflavored gelatin is not only good for cooking, but fingernails, hair and dieting. You drink one envelope mixed with water an hour before a meal and voila! No more hunger! Gag. Oh wait, I have to go make some jello parfaits, soak my fingernails in the leftovers then pour it on my head to achieve the groovy "That Girl!" look in the picture.

"My hair's gone grey and now I like it that way!" AS IF! Looks blue to me.


  1. OMG Knox Gelatine...My mother used to drink that shit. And she wouldn't be caught dead without a girdle!!

    This post is too funny Jojo :) I'm glad I was only 3 in 1964, I can't imagine using on of those hair dryers.

  2. Anonymous9:52 PM


    very valid points on all JoJo. I agree with Tess. Very funny post. You are hysterical. tarmac, robot thingies...

    I love ya!!!

  3. "my panties suddenly, out of nowhere, just yank down. It's really quite annoying."

    Annoying isn't quite the word I would use...


  4. ya know, it's too bad that you don't have a sense of humor.

    i'm laughing so hard that i'm crying...i know that hair mom and i shared one. AND i still have that clock radio.
    can you believe all of the underthings that women tortured themselves with? if we still had to wear all of that stuff, i'd blow them up myself

  5. I had that dryer too! I thought it was so cool. Too bad I never figured out how to do anything with the hair it was drying:)

  6. Geez,this seems very....pent up yet pedo-gropey......ewwww.It is bad enough to imagine a world without wings on my ultra thins,much less the days my Mother rattles on about when all you had was some torturous contraption and something the size of a diaper to keep on!

    BUT it was tremendously funny Jojo;).One day iPods will be strange and unhandy like those things..."when I'm 64"....

  7. LOL! I remember my baby sister wearing rumba panties.
    I thought the main problem with panties is that they inexplicably ride up Up your ass!
    It was actually a more innocent time, we are sooo jaded. One word comes to mind -quaint.
    Hilarious post jojo!